Alok Machchhar

Alok Machchhar has spent almost 20 years within the eyecare industry. From working within an optical practice to launching innovative safety, luxury, and sports eyewear. Alok is also a British Army veteran and served in Afghanistan as a reservist. His passion is to promote eye health and allow easy access to eyecare and eyewear for everyone. For the last few years Alok has been concentrating on promoting the importance of eyecare to employees as part of their overall healthcare and wellness benefits. Alok currently leads a team focused on reinventing eyecare benefits and their delivery through the right innovation. Launching EyeMed Vision Care in the UK has enabled employers to promote good eye health via the healthcare benefit sector, advocating regular eye checks for employees. Alok and his team look forward working with all HR professional across the UK to ensure your employee’s eyes are looked after with EyeMed.