Louise Aston

Louise Aston began her career in textile design, working as a fashion buyer for Marks and Spencer. She transitioned into health campaigning by designing a children’s sun protective swimwear range for an award-winning Department of Health skin cancer prevention campaign. As Creative Director at COI, she led high profile public sector campaigns including 5 A DAY, ‘Don’t Give Up Giving Up’ and FRANK. Since joining Business in the Community as Business Action on Health’s Campaign Director in February 2007, she has produced groundbreaking research, developed practical tools, by business for business, forged partnerships with Government Departments and secured the commitment of UK’s top companies to boardroom reporting on employee health and wellbeing by 2011.