Wilma Smythe

Wilma has over 15 years experience leading customer insight and intelligence programmes both in the private and public sectors where she has developed customer and multi-channel strategies and influenced marketing, pricing, policy, and product and service delivery. Seeing the impact of social media coupled with a strong interest in social change, Wilma wanted to be part of a growing movement to help individuals make better decisions for themselves and inspire organisations to grow by adding value to society. She founded Insight for Good to enable organisations use better evidence and insight to achieve their social and organisational goals. Wilma is a member of the Market Research Society’s Public Sector Editorial Board and has been one of the judges for the 2016 MRS awards. She holds an M.B.A and an MSc. of Social and Organisational Psychology.